Online Marketing Presence – Key Strategy to Lay the Foundation and Build a Successful Business

Most of us think that it is not possible to build a successful business over internet without quitting their regular job. Fortunately, this is not true and the reality is that it is absolutely possible to create an online marketing presence while working. But the most important thing here is that before establishing an internet business; you must give yourself at least a year for getting online exposure. Once you have done it, you are all set to lay down the foundation of your internet venture. It is essential to be online in order to get success in the virtual world or you will have to struggle too much. So, keep on reading this article to know more about how to build a successful business and online marketing presence.

The very first step for starting is to establish your own business instead of becoming a reseller. Take some simple steps like jumping into services instead of manufacturing, starting at a local level instead of national or international. Do everything step by step and do not try to make big leaps just in beginning. The reason behind it is that it will help you get ready for a bigger campaign in future. Moreover, your competitors would not realize that you are coming to hit them. To make your online marketing presence, you must lay down its foundation on Google. So, follow these directions to do it in a right way.

1. Never choose a company name after your own name. Instead, select a name according to your business and follow the similar fashion for picking the domain name too. It is important because if you will pick the domain after your own name, it will be difficult to bring traffic on your site and hence more time will be taken to build a successful business online. It is always better to use.com domains, as these are the most common one. Try to keep the domain name shorter so that Google can recognize it and people can remember it.

2. Use proper keywords. To brand your company on Google, start with long tail keywords that include at least 4 to 5 words. For example, if your targeted keyword is “mountain tours” or “climbing tours” and your company is based in California, you can consider starting with “California mountain climbing tours” or “California guided mountain tours” or something similar. Once you have established your online marketing presence on these keywords, you can jump for shorter keywords.

3. Gaining backlinks is another important step of building a successful business. If you are not much familiar with this, take help from hundreds of articles and resources available on internet. Once you get acquainted with enough knowledge, gradually start the process of link building. The best way to do is to submit your website to major web directories. Yahoo and Business.com are one of the best known web directories. Then establish a blog and make frequent but informative posts on it. Finally move on to article writing and submit them to huge article directories like Ezine. Make sure that your articles are perfectly written and proofread before submission.

4. Keep a track of your page rank. Once you are done with all above activities, your site traffic will being to increase and your Google page rank will jump high. As your site will get popular, more and more number of people will start contacting you through the website, which is extremely important.
It is not as easy as you will always face some hurdles in the beginning. But do not worry as this is a part of every business. So, take correct steps towards establishing a foundation of your online marketing presence and build a successful business in virtual world.