The journey to a successful business starts with an idea or concept. It is then refined to suit the purpose of the concept. At this time, your concept is the seed you are about to plant. Metaphorically speaking, every business is a life – It can live or die. Your concept should focus mainly on what the end users want. This is because these end users are the life of your business, the ocean in which your fish swims. Just as seed planted needs extra care, so it is with every business. Your drive should be consumer-centric, not after what you gain in return. However, remember, “You can have everything in life you want, if you’ll just help enough other people get what they want.” – Zig Ziglar. It is interesting to note that nature has endowed everyone with all he needs to think and succeed in life. So how can you discover yours? The following questions would assist.
. What do you find most interesting to do?
. Does what you find interest in doing appeal to people?
. How well can you do it?
. What means do you use to let people know what you have?
. What do you do to keep people’s interest?
Now let me explain what I mean by listing the points above.
What Do You Find Most Interesting to Do?
If you can find what interests you most, then you have proffered a solution to one of the barriers to your success in life. You will always love to do it. Of course, every endeavor comes with its own challenges. Fired with burning determination to succeed this time, you do not see challenges but success ahead. The inspiration to do it better and circumvent challenges will always flow. If you ask any successful individual who started from grass-to-grace level how he came about being successful, what he finds most interesting to do may likely be his answer. Now, you have to look inward and figure out what interests you to do. What is it? Oh yes, you know now! Now that you have found your area of interest, what is next?
Does What You Find Interest In Doing Appeal to People?
A tree, they say, cannot make a forest. Therefore, there should be many trees assembled in an area before forest can appear. No doubt, your brilliant ideas will end up with you if not supported by people. In the political world, majority vote is needed before a contestant is declared winner. In the same vein, you will need people before you can win or succeed. In addition, your being successful is a function of giving people what they want. The rule is to give to people what they want and in return, they will give you what you want in excessive measure. You should go into researching how what you are interested in doing appeals to people. You then provide the way to meet their demands. If people are hungry and you give them clothes instead of bread, they may not appreciate or even collect them. This is because your offer does not meet their immediate needs. Have you now figured out areas where your offer can fill people’s needs? If yes, you are indeed moving closer to your success. You have now known people’s taste. But do you know the next hurdle to cross over? The quality of the product or service you render readily comes to mind at this time. The skills to things well will tell if people will love what you offer or not.
How Well Can You Do It?
It is common that some people find interest in doing something in life but do not know how to do it well. This stage is very important. How? Because it is a determinant factor if people will support you or not. However, you may want to ask: Of what benefit it is to cook a dinner that the invitees would not eat simply because it was poorly prepared? It is your interest to make people happy with your meal but you cannot cook well. At this point, it is good to examine the areas of your weakness and seek improvement or strength. Improvement can be acquired by education – Formal or informal. Formal education will require you to take up your field of interest and immerse yourself in it until you graduate. Then you will be awarded a certificate detailing your performance. On the other hand informal education will require your learning handwork or a trade like carpentry, bricklaying etc. Improvement can be acquired through exposure too. Seminars and workshops are exposure window through which you get a glimpse to the world of experience. Some of these are free while some come at a cost. You should do your utmost to engage in constant practice of what you learn. This will refine and polish your skills. Whichever way, you can be confident that experience is the best teacher and you should do your utmost best to get it. Have you now gotten enough experience? Then go ahead and put you skills to work and let the whole world know what you have to offer.
What Means Do You Use to Let People Know What You Have?
Now that you have achieved the breakthroughs above, how can you let people know what you have to offer? At this point, just rest assured that you have achieved greatly in your journey to success. The best way to go about this is to start with the known. Sure, the known will inform the unknown if they have good experiences. In a sense, your good quality product or service is doing advertising work you. To hasten your advertising, you may think of Radio and Television jingles, newspaper adverts and so on. For more global reach, you will need social media to connect your business. If people now connect to your business, how do you keep their goodwill?
What Do You Do to Keep People’s Interest?
The concept behind business and customer loyalty is hinged upon making good promises and fulfilling them. If this area is managed well, it boosts your reputation. Reputation Management Expert, Anthony Johndrow, put it this way: “Building a strong reputation takes time. To earn trust and respect you need to consistently show that you will live up to your promises. To build a strong reputation companies need to deliver on these expectations through everyday work. But this is proving to be more and more difficult.” This is a very crucial aspect of your business. It is dependent on your relationship with your customers. Be honest in all you do. Let integrity be your guide and you will earn trust. One of the pillars of every successful business is trust. It is earned overtime. If you are in business for product or service, clearly state your brand, product information, warranty, quality assurance, shipping and return policy, means of payment, and so on as each case may apply. Good customer relationship is key, as every customer is KING. Timely response to inquiries and quick resolution of dispute will save your reputation. Do your utmost to have a list of all your customers, listen to their inputs and update them regularly of every development.
Your business will keep living successfully if you give it a meaningful life.